The Ultimate Rednote/Xiaohongshu Followers Growth Guide For Beginners

However, the Rednote is begin to be known by the worldwide due to the tiktok banned in 2025.

As more and more people are moving to rednote, getting to know the rules and algorithms of rednote is essential for the people who want it to grow followers.

1. Content Standards：Xiaohongshu strictly prohibits the release of false, fraudulent, infringing, vulgar, violent, and other harmful information. Ensure that your content is authentic, legal, positive, and upward – looking to avoid account penalties due to violations.

2. Recommendation Mechanism：The platform recommends content based on user interests, behavior data, etc. To gain more exposure, you need to produce high – quality content that aligns with the preferences of your target audience and reasonably use popular topics and tags to enhance content relevance.For example, if you are a fitness influencer, just add a hash tag #fitness in the description area when you prepare to post your note.

1. Profile Picture：

Select a clear, recognizable picture related to your account positioning as your profile picture, which can leave a good first impression on users. For example, if you are a coacher of fitness, remember to upload your photo of working at gym, thus it can impress the audiences that you are quite expertise at it.

2. Nickname：

Be concise and easy to remember. It is best to reflect the theme of your account or your personal characteristics, making it convenient for users to quickly identify and search.

3. Personal Bio：

Highlight your account positioning and value, and tell users what you can offer. You can appropriately leave contact information, but be careful not to be too obvious to avoid violations.

This rule is quite important, xiaohongshu is very strict to advertisement, your account will be banned once your profile is full of promoting.

4. Background Image：

Choose an aesthetically pleasing background image that is consistent with the style of your account to further strengthen your account image.

1. Choose the topic you are specialized at：

Combine your own interests and expertise, and pay attention to popular trends, user pain points, and needs to determine topics.

For example, in the fashion field, you can focus on seasonal fashion outfits, beauty tips, etc.

2. Formats：

• • Graphics and Text：The pictures should be high – definition and attractive, and the text should be concise, vivid, and appropriately add emojis to enhance tone of funny.

• • Videos：The beginning of the video should quickly capture the user’s attention. The content should be compact, and the duration should be controlled within an appropriate range, generally not exceeding 3 minutes.

3. Layout：Divide the text content into points and paragraphs, and use sub – headings, lists, etc. to enhance readability. Add appropriate subtitles, stickers, and other decorations to pictures and videos.

1. Timing：Analyze the active time of your target audience.

For example, office workers are active from 7 – 10 pm, and students are active on weekends and after school. Posting during these periods can increase exposure.

2. Titles and Tags：

• • Titles：Be concise and clear, highlighting the highlights. You can use exaggeration, questions, hot keywords, etc. to attract users to click. Be careful that your post should not be too pushy to your audiences.

• • Tags：Add popular tags related to your content in the text or comment area, such as #BeautyGoodsRecommend #DressingSkills, etc., to increase the exposure opportunities of your content.

1. Focus on Key Metrics：Pay attention to metrics such as views, likes, favorites, and comments, and understand user feedback on your content through these metrics. Notice that views is that basic,likes and comments and favorites means people like your content, the more engagement you get, the more chance your post will be exploding.

2. Analyze Data：Based on the data performance, analyze which content is popular with users and which needs improvement, and adjust subsequent operation strategies accordingly.In the other side, you also need to analyze the reason of popular notes, learn how to attract attentions of audiences.

1. Reply to Comments and Private Messages：Interact with fans in a timely and sincere manner, answer questions, and enhance fan stickiness. The algorithms of Rednote is moderating engagement rate of your account,if you are frequently engaging with your followers, your post will be pushed to more Rednote users.

2. Hold Events：Hold irregular activities such as lucky draws and Q&A sessions to increase fan participation and activity.

3. Create Followers Groups：It is convenient for in – depth communication with your rednote followers, understanding their needs, and expanding the influence of your account through followers dissemination. The Rednote allows you to build up deep connection with your followers in chatting groups, you can inform your followers to join in your chatting group in Rednote.

In the end, we wish all of you enjoy the new social platform.